Which tool used to measure the bounce rate of the target company's website?

Which tool used to measure the bounce rate of the target company's website?

• A. Google Analytics
• B. Clicky
• C. Opentracker
• D. WebSite-Watcher

Answer: (A)

Bounce rate measures how many visitors leave after viewing only one page, so you need an analytics tool that tracks visits and pageviews to quantify it. Google Analytics is the standard platform for website analytics and reports bounce rate for your site, both overall and by landing page, by collecting data via a small tracking snippet on each page. Because this metric is all about visitor engagement, GA’s built-in bounce rate data is the most straightforward and widely used source. The other tools mentioned can track similar metrics or monitor site activity, but they aren’t as universally focused on measuring engagement like Google Analytics.

Bounce rate measures how many visitors leave after viewing only one page, so you need an analytics tool that tracks visits and pageviews to quantify it. Google Analytics is the standard platform for website analytics and reports bounce rate for your site, both overall and by landing page, by collecting data via a small tracking snippet on each page. Because this metric is all about visitor engagement, GA’s built-in bounce rate data is the most straightforward and widely used source. The other tools mentioned can track similar metrics or monitor site activity, but they aren’t as universally focused on measuring engagement like Google Analytics.